WhatsApp delivery notifications

WhatsApp delivery notifications: inform in real time

Reduce delivery failures, relieve your customer service and offer a smooth delivery experience, directly on your customers' preferred channel.

WhatsApp makes it possible to send clear and engaging messages at every delivery stage. Combine it with email, SMS, and Apple Wallet Order tracking to provide a seamless and personalized experience.

Lighten the burden on your customer service

Smart Redirection

Redirect to the right pages or contacts to avoid unnecessary exchanges.

Fewer after-sales tickets

Save time and reduce delivery tickets.

Proactive notifications

Anticipate questions with automatic messages as soon as a package is delayed or delivered.

Turn every WhatsApp message into a brand moment

Offer clear and modern communication, on the channel preferred by your customers.

Value each stage of delivery to leave a positive and lasting impression.

Send personalized WhatsApp notifications that are consistent with your brand image.

“WhatsApp notifications allow for real-time, personalized and proactive communication”

Graziella Kaeuffer
Omnichannel Customer Experience Director @Courir

Frequently asked questions

Can we reply to the WhatsApp message?

No The notifications sent via WhatsApp by Shipup are unidirectional. It's not a conversation. The aim is to provide proactive, clear and engaging information at key moments in the post-purchase journey.

Do you need customer opt-in?

No For delivery notifications, sending via WhatsApp is allowed without an explicit opt-in. This is based on the implicit contract between the customer and the merchant at the time of purchase, where the customer expects to receive information about their order.

What are the character limits for WhatsApp delivery notifications?

The limits depend on the elements of the message: - Main text: up to 1,024 characters (recommended to keep it shorter for mobile readability). - Image/text/document header: visual recommended to capture attention. - Buttons: up to 2 call to action buttons (e.g.: View my order, Contact support). 💡 Best practices: - Use a clear and synthetic style. - Add emojis or formatting (bold, italics) in moderation.

What is the price per notification?

The cost of a WhatsApp notification consists of two components: 1. Shipup fees (infrastructure, customization, follow-up). 2. Meta fees: - Depends on the recipient's region (e.g. France ≈ €0.07 for a utility message). - A Meta Business account + payment method is required. - Over 250 messages, automatic billing by Meta. 💡 The use of validated templates and well-categorized shipments (e.g. “utility”) makes it possible to optimize costs.

How are WhatsApp notifications billed?

Each notification is billed upon delivery. The cost includes two parts: the Meta share (varies by country) and the Shipup fee (€0.015 per notification). In France, the total price is around €0.04 per notification (€0.025 Meta + €0.015 Shipup). The two invoices are separate.

Ready to transform
your post-purchase experience?