How a leading French supermarket e-tailer reduced its contact by 40%
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How a leading French supermarket e-tailer decreased its contact rate by 40% with Shipup

Shipup impact

+40%

reduction in tickets

+58%

increase in customer service call response rate

100+

admin users able to access the Shipup platform

The Challenge: Managing Growing Customer Inquiries

Before implementing Shipup, our client– a major French supermarket chain– struggled to handle increasing customer inquiries about order status. Customers often reached out to support, seeking updates on their deliveries, which led to a high volume of repetitive queries.

As the supermarket’s online sales grew, the home delivery team struggled to manage the rising inquiries efficiently. This resulted in an overburdened support team and a high contact rate.


The e-tailer also lacked a centralized overview of their carrier activity, making it difficult to get an accurate overview of their performance.

Our Solution: Reassuring Incident Alerts Sent Proactively

The F&B leader was empowered to take control of its post-purchase communication with Shipup, resulting in a 40% reduction in the contact rate. By proactively sending customers emails in the event of delivery issues such as delays, their support team can now focus their efforts on more value-added tasks, beyond redundant WISMO queries.

Case in point: the customer support team call response rate jumped from 38% to 96%, with agents’ time finally freed to advise customers on more complex issues their facing.

Additionally, with a unified view of carrier performance, the e-tailer can now quickly evaluate their delivery partners using Shipup's impartial data. This valuable insight enables them to renegotiate contracts effectively and reduce costs.

Results we are proud of

The leading French supermarket e-tailer reduced its contact rate by 40% via proactive email notifications sent after purchase. In turn, the customer support team was given more time to focus on value-added tasks, increasing customer service call response rate from from 38% to 96%. Meanwhile, the leading supermarket e-tailer gained centralized & neutral insights into carrier performance, empowering them to renegotiate contracts and ultimately save costs.
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"By unifying our post-purchase communication, we gave our customers autonomy over order tracking. With Shipup, we reduced our customer support contact rate by 40%, and gained visibility into our carriers' performance."

Bertrand
Home Delivery Operations Director

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