BOXRAW

How BOXRAW made Shipup its 3rd highest revenue driver
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About

BOXRAW

Discover how BOXRAW a leading boxing equipment e-tailer, made Shipup its 3rd highest revenue driver through post-purchase marketing.

Product used

Industry

Beauty & fitness

Shipup impact

3rd

highest revenue driver from post-purchase marketing emails

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35%

click rate on 'Order shipped' and 'Parcel delivered' emails

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100%

branded post-purchase emails & tracking page

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The Challenge: The Post-Purchase Branding gap

For BOXRAW, keeping their brand front-and-center ended at checkout. Once customers left the site, third-party emails and tracking pages disrupted the brand’s presence, creating a fragmented experience that lost engagement. This gap not only weakened Boxraw’s connection with its customers but also left untapped opportunities to reinforce brand loyalty and encourage repeat purchases.

Our Solution: Turning Post-Purchase Into a Revenue Driver

With Shipup, Boxraw took full control of the post-purchase journey, sending branded, proactive updates that aligned seamlessly with their boxing lifestyle messaging. Each delivery milestone redirected customers back to BOXRAW's website, highlighting the e-tailer's latest collections as well as its loyalty card.

Shipup's 'Order sent' and 'parcel delivered' emails achieved an impressive 35% click rate.

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Results we are proud of

Shipup has now become Boxraw’s third highest revenue driver, transforming post-purchase from a routine process to a strategic branding and revenue channel that keeps Boxraw top-of-mind.

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“We didn’t realise the potential revenue from these emails. It’s only since using Klaviyo to deliver them that we had data insights, and now it’s clear Shipup flows are amongst our top revenue drivers. Having more control over email and getting customers back to our site is clearly impacting our profits."

Nathan Pugsley

Head of Digital @BOXRAW

Learn more about Shipup's product suite

Drive engagement

Impress your customers with branded notifications, a custom tracking page, and proactive alerts that keep them informed, building loyalty and boosting repurchases.

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